The Block

Client Spear Street Capital

Location Canton, MA

Branding Neoscape

Scope Design-build

Neoscape, an award winning creative agency, approached us to extend their branding design into signage at The Block. The logo is designed to be fluid and dynamic; on the web it literally moves as its squares swell and shrink.

For the site identification sign, our mission was to not only translate the branding into three dimensions, but to capture its spirit of movement as well. The solution renders the logo in a dimensional fashion that shifts in color and density as the viewer passes by, and changes through the course of the day as the sun moves across the sky.