ORA Seaport
Client Phoenix Property Company
Location Boston, MA
Architect Arrowstreet
Branding Neoscape
Contractor Suffolk
Scope Design-build
ORA Seaport is a 304-unit high end multi-residential property in Boston's dynamic Seaport district. Our work on the project comprised exterior signage, wayfinding, and interior signage, and offered many opportunities to infuse the project's brand identity into the architecture.
Exterior signage picks up on the building's materials, bringing a sophisticated glossy copper color and glass to eye level on walls of deep brown and white marble. The palette extends to the grand main identification sign which reads as copper during the day and glows white at night while suspended overhead. Inside, copper rings surround wayfinding and room identification signs to evoke the logo's circular design.
Image above courtesy of Neoscape
Image above courtesy of Neoscape
Image above courtesy of Neoscape
Image above courtesy of Neoscape
Image above courtesy of Neoscape
Image above courtesy of Neoscape